Dissemination is the conscious effort to spread new knowledge, policies, and practices. To disseminate evidence and knowledge you will need to have a good understanding of your audience and what available evidence and knowledge is relevant for them. In the context of KT it begins with the synthesis and management of knowledge. An increasingly important step given the often overwhelming volume of research evidence. These skills are covered in the Evidence Training Hub.
Dissemination of knowledge might be undertaken to simply raise awareness and provide access to evidence. You might also include it as part of an implementation program aimed at facilitating uptake of evidence into practice.
Some of the skills you will need to develop and where you can find help to build these skills include: 
Strategies to disseminate evidence and knowledge might be used individually or in combination. Optimally they are tailored to the intended audience. This requires an understanding of and collaboration with stakeholders.
In palliative care your audience might include people with a life-limiting illness their carer and family members, as well as health professionals and professional caregivers. Focus groups with stakeholders can help you to understand audience preferences, to develop a network, and to identify champions who are respected for their opinion within the community or sector.
While dissemination might initially engage a ‘push’ mechanism whereby information is taken to the end user, its aim should be to develop user capacity to ‘pull’ the information they need when they want or need it.
You will need to consider the literacy level of your audience.
Australian Commission on Safety and Quality in Health Care - Writing health information for consumers
Writing health information for consumers (326kb pdf)
Depending on the format of information, direct or surrogate indicators might be used to assess the impact of your dissemination efforts.
Go to My Learning module Disseminating Research Findings
Page created 28 March 2022